Sunrise Reach Drives Growth for Thurston Oaks Dental

28 Day Achievement

28.9%

Increase in search impressions.

35+

New patient calls since website optimization.

Background

Thurston Oaks Dental partnered with a digital growth team to improve their online presence and attract more local patients in Vancouver, WA. After implementing a redesigned website and SEO-focused improvements, the new platform quickly started generating stronger visibility across Google search and AI-driven results. Early performance data shows measurable improvements in both search rankings and patient inquiries.

Key Achievements

Increased Search Impressions

Within a short period after optimization, search impressions increased significantly, improving the clinic’s visibility for high-intent dental keywords such as “dentist near me” and “Vancouver WA dentist.”

Keyword Performance

Targeted SEO improvements helped Thurston Oaks Dental rank higher for non-branded local search terms, increasing organic traffic and visibility among potential new patients.

New Patient Calls

Since improvements went live, the practice has received a steady increase in new patient calls, showing stronger engagement and trust from local search users.

Keyword Performance
Improvements

The table below highlights the positive trends for keywords that do not include the practice name:

Keyword Last 28 Days
Impressions
Previous 28 Days
Impressions
Impression
Increase
Percentage
Growth
Dentist near me 397 95 +302 +317.9%
Dentist vancouver wa 364 151 +213 +141.1%
Dentist office near me 198 50 +148 +296%
Family dentist near me 178 45 +133 +295.6%
Emergency dentist near me 150 40 +110 +275%
Dentist Vancouver WA 364 151 +213 +141.1%

Understanding CTR Change

CTR (Click-Through Rate) reflects how often users click after seeing the website in search results.

The absolute change in CTR (Click-Through Rate)

This is the difference between the CTRs of the last 28 days and the previous 28 days. For example, if the previous CTR was 5% and the current CTR is 6.43%, the absolute change is +1.43%.

The current CTR

The number in parentheses (e.g., 7.14%) represents the current CTR for the last 28 days. This shows the proportion of impressions that resulted in clicks during the most recent period.By optimizing for non-branded keywords, the practice has expanded its reach to potential patients actively searching for services they provide.

New Patient Calls

Following the website optimization, Thurston Oaks Dental experienced an increase in new patient inquiries, showing the effectiveness of improved SEO structure and local search targeting.

Conclusion About Thurston Oaks Dental

The collaboration and optimization efforts have delivered measurable improvements for Thurston Oaks Dental, including increased visibility, stronger keyword rankings, and a rise in new patient calls.With ongoing SEO refinement and content optimization, the clinic is positioned for continued digital growth and stronger patient acquisition in Vancouver, WA.