Sunrise Reach Drives Growth for Rand Center for Dentistry
28 Day Achievement
28.9%
Increase in search impressions.
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35
New patient calls
Background
Rand Center for Dentistry partnered with Sunrise Reach to enhance their online presence and attract new patients through an updated website and improved search engine performance. The new website went live on November 20th, and the early results demonstrate significant improvements in search metrics and patient acquisition.
Top Rankings on Google &
AI Search
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Key Achievements
Increased Search Impressions
Comparing the last 28 days to the previous 28 days, impressions rose from 27.3K to 35.2K. This 28.9% increase indicates enhanced visibility of Rand Center for Dentistry on search engines.
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Keyword Performance Growth
The table below highlights the positive trend for keywords that do not include the practice name
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New Patient Calls
Since the website launch on November,20 the practice has received 35 new patient calls.
Keyword Performance
Improvements
The table below highlights positive trends for key non-branded search terms:
Understanding CTR Change
The two percentages in the "CTR Change" column represent:
The absolute change in CTR (Click-Through Rate)
This is the difference between the CTRs of the last 28 days and the previous 28 days. For example, if the previous CTR was 5% and the current CTR is 6.43%, the absolute change is +1.43%.
The current CTR
The number in parentheses (e.g., 7.14%) represents the current CTR for the last 28 days. This shows the proportion of impressions that resulted in clicks during the most recent period.
By optimizing for non-branded keywords, the practice has expanded its reach to potential patients actively searching for services they provide.
New Patient Growth
Since the website launch on November 20th, the practice has received 35 new patient calls, demonstrating the effectiveness of the revamped online presence and targeted SEO strategies.
Conclusion
The collaboration between Rand Center for Dentistry and Sunrise Reach has already yielded measurable results within a short timeframe. Increased visibility, improved keyword performance, and a tangible rise in new patient calls showcase the success of this partnership. Sunrise Reach remains committed to driving further growth for the practice by continuously optimizing and refining their online strategy
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